To the present end, the filter had a written red band around it to cover lipstick stains. The filter cigarette is in a trial to mobilize to the mass market. In the Nineteen Twenties, advertising for the cigarette is ladylike. At the early 1885, a Trademark was known as “Marlborough” was already being marketed as a “ladies’ favorite” by Philip Morris & Co. In fact the name of the Marlboro Cigarette comes from a street in London where the PM’s Manufacturing has his base. Philip Morris launches the Marlboro brand finally in 1924 as a women’s cigarette supported the expression “Mild As May.” Richmond, Virginia, the location of the highly important Marlboro cigarette Factory. In addition is to mention the long associated history within the support of motorsport. The standard of signboard advertisements, magazine ads of the Marlboro Man. Marlboro Ultra Lights are light cigarettes containing 0.4 mg of nicotine and 4mg of tar.Marlboro Double Mix Cigarettes by DutyFreeKingĬreat by Philip Morris USA (a branch of Altria) inside the USA, and by Philip Morris International (now become independent from Altria) outside the USA. Each cigarette contains 0.5mg of nicotine and 6mg of tar. Marlboro Crisp Mint cigarettes are packed in blocks of 10 packs, each containing 20 cigarettes. One cigarette contains 8 mg of tar and 0.6 mg of nicotine. In each pack there are 20 filter cigarettes. Marlboro Medium is packed in blocks of 10 packs. Marlboro Filter Plus is the lightest type of Marlboro, with a nicotine content of 0.2% and tar - 3mg. Marlboro Fresh Mint are packed in blocks of 10 packs, each of which has 20 filter cigarettes. Marlboro Lights are the cigarettes with 0.5 mg of nicotine and 6 mg of tar. Each cigarette contains 0,8mg of nicotine and 10 mg tar. Each pack contains twenty filtered cigarettes. Marlboro Filters are packed into blocks, each of which has 10 packs of cigarettes. You can find seven kinds of Marlboro cigarettes: There was introduced a pack, the lid of which was hinged, made of hard cardboard, which depicted how a white arrow rests on the red background. The support of motor sport, in particular, of the Ferrari team was also an important contribution to the popularity of Marlboro brand. There was carried out the most successful and memorable advertising campaign «Tattooed Man» by the marketer Leo Burnett, the person who became the famous cowboy of Marlboro. Since 1963 there was used the theme from the movie "The Magnificent Seven” in television commercials.įurther, in the course of the re-branding, Marlboro cigarettes have become oriented on male smokers. To combat the stereotype that it is a cigarette for women, there were used manly images, such as the captain, weightlifters, war correspondents and workers in advertising.īut the greatest success was enjoyed by the image of a cowboy, the so-called "Marlboro Man". It was started an active advertising campaign, stating that filter cigarettes are much safer than normal ones. The company Philip Morris decided to refocus the Marlboro brand on the men who cared about their health. In the 1950s there occurred scientific studies proving the link between smoking and lung cancer. Mae West Hollywood celebrity was chosen to participate in the advertising company, and the slogan was the phrase «Mild as May», which meant that smoking of these cigarettes was mild and warm. Philip Morris is involved in the production of the company.įirstly, Marlboro cigarettes were regarded as the special cigarettes for female smokers because they had a red stripe on the filter that hid traces of lipstick. Marlboro cigarettes are the world famous brand of cigarettes that received popularity in 1924. Marlboro Cigarettes – a mild and warm smoking
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